PUBG accelerates alongside Harley-Davidson in a collaboration that brings legendary motorcycles to the battlefield

Collaborations between video games and major brands continue to gain ground, but few fit the survivalist aesthetic and aggressive style as seamlessly as the new partnership between PUBG, PUBG MOBILE, and Harley-Davidson. Krafton has officially unveiled the crossover event that will introduce the iconic CVO Road Glide ST motorcycle into the battle royale universe.

The collaboration is set to arrive on May 13 for PC and mobile devices, while console players will gain access starting May 21. Although the content primarily revolves around vehicle cosmetics, the event’s focus is clearly aimed at reinforcing visual identity and a sense of status within matches.

The star of the show is the Harley-Davidson CVO Road Glide ST, one of the American brand's most recognizable models. Within PUBG, players will be able to customize various elements of the bike—including colors, wheels, and finishes—allowing for exclusive versions tailored to each user's style.

Krafton has presented this collaboration as more than a simple visual swap. The official trailer utilizes an aesthetic centered on road dominance and combat control, reinforcing the image of power and presence that Harley-Davidson has historically built around its motorcycles.

These types of commercial partnerships have become a fundamental pillar of modern Games as a Service. In PUBG’s case, collaborating with real-world brands helps maintain fresh cosmetic content while broadening the game's appeal beyond the traditional battle royale community.

The choice of Harley-Davidson is no coincidence. The brand fits exceptionally well with PUBG’s raw, militarized identity, which stands in stark contrast to the more lighthearted or extravagant tones often adopted by other online shooters. The presence of heavy bikes and premium finishes blends perfectly with the title’s more realistic atmosphere.

Furthermore, the simultaneous launch on PUBG and PUBG MOBILE demonstrates Krafton’s commitment to a unified global strategy across both versions. The mobile market remains a key pillar for the franchise, especially in Asia, where these events typically trigger a massive surge in player activity.

The community has already begun speculating on the pricing of cosmetic bundles and the acquisition system for the bikes—a common topic of debate within PUBG’s premium skin ecosystem. Given the prestige of the Harley-Davidson license, many players expect an exceptionally high level of detail in the digital models.

With this new collaboration, PUBG continues to strengthen its strategy of themed events and real-world brand alliances to keep the competitive and aesthetic experience alive. For those who have always wanted to roam the battlefield on a bike as imposing as their arsenal, this stands to be one of the most striking collaborations of the season.