Alex makes a powerful impact in Street Fighter 6, debuting alongside a Fighting Pass packed with rewards

The squared circle prepares for a new powerhouse. Street Fighter 6 launches the Alex Arrives! Fighting Pass, a themed pass celebrating the legendary fighter's return with a wave of exclusive rewards for those looking to prove their strength in the arena.

The Premium Rewards track of the Fighting Pass includes new EX colors for Zangief and Akuma, expanding the aesthetic options for two of the roster’s heaviest hitters. Additionally, new Challenger Screen visuals for Marisa and E. Honda, amping up the hype from the very moment the match is found.

One of the most striking additions is the new "Out from the smoke!" effect, designed to bring an extra layer of spectacle to intros and key moments. Over in the Battle Hub, players can express themselves with an Alex inspired emote and new themed stickers, adding a personal touch to every social interaction.

The Fighting Pass also brings back the arcade classic “Black Tiger”, letting you dive into nostalgia while grinding through your pass progress. This blend of retro content and modern rewards reinforces the Street Fighter 6 mission of bridging legacy with the present.

With Alex now on the scene and a pass packed with visual incentives and collectibles, the question is simple: Are you ready to step onto the main stage and unlock every reward before the event ends?

The bell has rung. It’s time to show your true strength.