The Crew Motorfest Season 10 Is Live With New Cars, Drift Content and Hawaii’s Ultimate Road Trip

The Crew Motorfest Season 10 is now live, bringing a new summer lineup of vehicles, a fresh Playlist, expanded TrackForge tools and a series of activities built around some of Hawaii’s most iconic roads.

Ubisoft Ivory Tower is presenting the update as a season of performance, style and long-distance driving. At its centre is The Motorfest Late Show, a new Playlist structured as a car-culture programme hosted by Casey Rollins, while the season also adds new Drift tools, a one-hour Hawaii Grand Tour challenge and more vehicles joining the game throughout the summer.

Season 10 is available as a free update for all players, with the first wave of content arriving on July 1.

The Motorfest Late Show turns Season 10 into a car-culture showcase

The biggest new addition is The Motorfest Late Show, a Playlist built around the idea of taking part in a televised car show rather than simply entering a standard sequence of races.

Hosted by Casey Rollins, the Playlist is divided into three themed episodes, each focused on a different side of car culture. The season begins with Performance Dreams, centred on fast and aggressive vehicles, before moving into Dolce Velocità, a tribute to Italian automotive heritage. The final episode, Eternal Legends, focuses on the challenge of preserving iconic cars across generations.

The structure gives Season 10 a more curated identity than a basic content drop. Instead of treating every new vehicle as an isolated addition, the Playlist frames them through themes, guests and show-style challenges.

Players will take the place of the programme’s official pilot, completing 12 Main Events and a wider range of challenges across the three episodes.

TrackForge gets new Street, Touge and Drift creation tools

Season 10 also expands the game’s TrackForge Beta, introducing a new Street and Touge category built around tighter urban routes, demanding corners and more aggressive driving lines.

The update adds two dedicated Drift-focused game modes: Drift Trial and Drift Path.

Drift Trial asks players to score as many drift points as possible within a set time limit, while Drift Path combines score-chasing with a required finish line. The latter should create more structured drift events by asking players to maintain style and control while still following a defined route.

Ubisoft has also added 105 new Drift Kits and Modules, giving creators more options to build custom tracks that go beyond conventional racing layouts. That is likely to matter most for players who have already spent time with TrackForge and want more freedom to create street circuits, touge runs and technical drifting challenges.

The update is still part of a beta programme, so the long-term value of these tools will depend on how much the community adopts them and how quickly Ubisoft continues to iterate on the creation suite.

Hawaii Grand Tour introduces a one-hour endurance challenge

Season 10 also adds the Hawaii Grand Tour, a premium time attack that sends players across the Hawaiian archipelago in a long-distance endurance challenge.

Entry costs 2,000,000 Bucks, making it one of the more expensive activities in Motorfest’s current progression structure. In return, players take on an approximately one-hour run across the island chain, covering coastal roads, urban stretches and more varied terrain across the map.

The Grand Tour is clearly aimed at players looking for a longer-form event than Motorfest’s usual shorter races and Playlist objectives. It is less about immediate competition and more about sustaining focus across a full island-spanning route.

Ubisoft has confirmed that players who complete the challenge can earn dedicated rewards, although the full reward list is tied to the in-game rollout.

Eighteen vehicles join the game throughout the season

Season 10 brings 18 new vehicles to The Crew Motorfest over the course of the update, with a mix of classic cars, modern machines and bikes joining the catalogue.

The first wave includes the Lancia Delta HF Integrale, available from July 1, alongside the Ford Mustang GT Beta Drift Handling Edition. The Mustang is especially notable because it introduces a new handling experiment designed to gather player feedback around a revised drift-driving model.

Ubisoft is selling the Mustang for 1 Buck or 7 Crew Credits at launch, making it easy for players to test the new handling system and provide feedback through the official beta programme.

Other confirmed additions include the BMW 507, Ferrari 250 GTO, Fiat 500 F, Chevrolet Corvette and a new Mazda RX-8 Lightning Edition. Some vehicles are tied to rewards, playlists or later shop rotations, so the full lineup will unfold over the course of the season rather than arriving all at once.

Season 10 also introduces a Radiant Bundle containing the W Motors Fenyr SuperSport Radiant Edition, Inner Flame Nitro, Radioactive Underglow and Pink Radiant Tint. The bundle is available exclusively through Crew Credits.

New Stories return players to Hawaii’s hidden corners

Another major feature is the return of Stories, an activity type that previously appeared in The Crew 2.

The first new Story is scheduled for August 5 and will send players across the open world following clues, investigating Hawaii’s hidden corners and uncovering secrets outside of standard race events.

That is a useful addition because it gives Season 10 something beyond speed, drifting and vehicle collection. Motorfest’s world is visually rich, but racing games can struggle to give players reasons to revisit quieter areas of the map once they have completed the main Playlist content.

Stories may help address that by encouraging more exploration-based play, with Ubisoft suggesting that some routes can lead to unexpected rewards.

Season 10 is a broader update than a standard summer vehicle drop

The new season is not just about adding more cars to the garage.

The Motorfest Late Show gives the update a clear narrative and thematic structure, TrackForge receives meaningful creator-focused tools, the Hawaii Grand Tour adds a longer endurance challenge, and the return of Stories creates another reason to explore the open world outside of standard races.

The main limitation is that much of the content is staggered. Some vehicles, the later Playlist chapters and the first Story will arrive over the following weeks rather than being fully available on day one.

Still, Season 10 gives The Crew Motorfest a stronger summer identity than a routine seasonal refresh. It combines performance cars, Italian classics, drift experimentation and a full-island road trip into a season designed for players who want more than another quick race through Hawaii.