Crack a Can, Bring Down the Arena: OSPUZE Wants Your Wildest Plays in THE FINALS

Land a mid-air elimination, go on a streak or bring part of the Arena down, and there’s a sponsor ready to turn it into an advert. OSPUZE is the focus of a 33-second spot released on 4 November 2026, rounding out the Meet the Sponsors videos after ALFA ACTA and ISEUL-T. The fictional energy drink brand brings its familiar “Pop. Pour. Perform.” pitch, but its role in PRIME TIME goes beyond the commercial: players can sign with OSPUZE, take on its contracts and earn extra Fans for the kind of risky plays the brand wants on camera.

From Las Vegas casinos to Rico Rampage’s first assignment

OSPUZE was already signing contestants back in Season 6, when the Las Vegas Arena became Las Vegas Stadium and sponsors put their own branding on its casinos. Embark introduced the company under CEO Sofia Petronelle, with the stated corporate goal of Total Liquid Domination. In PRIME TIME, the person handing out assignments is Rico Rampage, the sponsor handler who welcomes recruits into the ranks of its FizzHeads.

The opening challenge, FizzHead Alert!, gives players four targets: score 20 eliminations or assists, win one match in any mode, deal 500 damage with gas or fire, and earn 1,000 Fans. Its rewards include the Pop Six skin for the R .357, the Pop for the Camera emote, the Trust the Can gesture and the Lil’ Stripe title. It also unlocks Extra Hot, a Signature Play that awards Fans for dealing fire damage to opposing contestants.

OSPUZE pays in Fans for plays worth replaying

Signature Plays are actions that award Fans when you pull them off for your current sponsor. Embark highlights elimination streaks, headshots, mid-air eliminations and Arena destruction as examples of what OSPUZE likes to see. Some plays unlock through the Sponsor Journey itself: Can-Do Attitude, for example, opens Double Elimination, which awards 20 Fans for getting two eliminations within ten seconds of one another.

There’s room for more than solo highlight hunting. The NitroFizz challenge asks players to score three eliminations within 15 seconds, but it also has a traversal contract that counts Shockwaves, Jump Pads and Ziplines. Completing it unlocks the Legendary Fizzical Activity watch and Buddy Hop, a Signature Play that awards Fans when teammates use your Jump Pad or Zipline. A gadget you put down to move the squad can help your sponsor progress even if someone else gets the eliminations.

Those Fans now matter beyond the Sponsor menu. PRIME TIME uses Fans to advance World Tour rank, replacing World Tour Points. Regular match actions and seasonal events can also earn Fans, but the bonus and recognition for a sponsor’s Signature Plays only apply while you’re signed with that sponsor.

Tiger Juice turns the reward track into a corporate comedy

The trailer’s invitation to wake the tiger carries over into the Tiger Juice storyline inside the Sponsor Journey. An early audio log has OSPUZE spinning alarming reports from product testers into good publicity. The later Tigergate Apology Tour follows an unauthorised tiger release with a charity event designed to win back public trust. These archive entries give the contracts a running story: every time the brand pushes its latest formula further, Rico has another assignment for the contestant willing to help sell it.

Tiger Juice Supremacy gives that story a rival: announcer Scotty, who claims nobody can top his old Arena highlights. The challenge calls for 3,000 headshot damage, five interruptions of opponents stealing your Cashout, three Spectacular ranks, and 6,000 damage with the Spear or Sledgehammer. Finish it and the rewards include the Legendary T0P OF THE FIZZ CHAIN headwear, Grip of Greatness gloves and the Tiger Juiced title.

How to sign with OSPUZE in PRIME TIME

Complete at least four matches to unlock Sponsors in the main menu. From there, sign with OSPUZE, choose a challenge and return to the sponsor menu to claim its rewards. Each challenge contains three to five contracts, and progressing through the journey can give you up to three challenges to choose from. You can switch between available challenges without losing progress, but only the active challenge advances. That makes it worth checking your active contracts before queuing with a loadout built around them.

There’s no need to commit for the whole season. Embark says OSPUZE, ISEUL-T and ALFA ACTA are intended as permanent sponsor options, and players can switch between them. The choice is about which challenges and rewards suit what you want to play next. If that involves setting opponents on fire, stringing together eliminations or giving your team a faster route into the fight, Rico has work for you.