HOLTOW shakes up THE FINALS with a satirical twist on Sun Insurance

THE FINALS keeps expanding its chaotic world with unexpected and hilarious additions. This time, it’s HOLTOW stealing the spotlight—an over-the-top parody of insurance companies like Sun Insurance, delivered with that signature satirical flair fans of Embark Studios’ shooter have come to love.

With a tongue-in-cheek warning, the message is loud and clear: “Don’t forget to invest. THE FINALS didn’t. It’ll never happen again, thanks to HOLTOW!” These in-game fictional ads have become a beloved feature, adding layers of corporate absurdity to the already explosive battleground.

But HOLTOW is more than just background noise. Its sleek retro-corporate branding fits perfectly into the game’s unique universe, subtly poking fun at modern capitalism while enhancing the immersive, media-obsessed atmosphere that defines THE FINALS.

Have you caught the ad yet? If you're not backed by HOLTOW, you might not make it through the next match.