HOLTOW shakes up THE FINALS with a satirical twist on Sun Insurance

THE FINALS keeps expanding its chaotic world with unexpected and hilarious additions. This time, it’s HOLTOW stealing the spotlight—an over-the-top parody of insurance companies like Sun Insurance , delivered with that signature satirical flair fans of Embark Studios’ shooter have come to love

THE FINALS keeps expanding its chaotic world with unexpected and hilarious additions. This time, it’s HOLTOW stealing the spotlight—an over-the-top parody of insurance companies like Sun Insurance, delivered with that signature satirical flair fans of Embark Studios’ shooter have come to love.

With a tongue-in-cheek warning, the message is loud and clear: “Don’t forget to invest. THE FINALS didn’t. It’ll never happen again, thanks to HOLTOW!” These in-game fictional ads have become a beloved feature, adding layers of corporate absurdity to the already explosive battleground.

But HOLTOW is more than just background noise. Its sleek retro-corporate branding fits perfectly into the game’s unique universe, subtly poking fun at modern capitalism while enhancing the immersive, media-obsessed atmosphere that defines THE FINALS.

Have you caught the ad yet? If you're not backed by HOLTOW, you might not make it through the next match.